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history

when dakota met diesel

You’re bound to ask, so we’re going to tell you: Dakota-Diesel was named for two dogs, each belonging to the two agency principals, Matt Thompson and Steve Klein. We think it sounds better than an agency called Matt-Steve, or Thompson-Klein. Simple as that.

Since 2004, Dakota-Diesel has created experiences and brands for a wide range of businesses. Our mission is to provide our clients thoughtful solutions to their business challenges. We apply our knowledge, process and deep partnership network to help clients succeed at every step, including brand development, product illustration, collateral design, web design, email development and deployment, online display advertising, marketing consultation, social strategy implementation, media planning and more.

If you’ve worked with other agencies, you will find Dakota-Diesel to be a little, ummm, different. But in a good way. Maybe it’s because our creativity equals that of some of the world’s best agencies or that our work is consistently touted as some of the best our clients have ever seen. Or maybe it’s because we offer big- agency bandwidth, but at incredible costs efficiencies. But we think our biggest asset is that we view our clients as partners and take very seriously our role in your success.

In addition to meeting the specific project scope, we strive to understand your marketing strategy. We get behind every program we manage —no matter the size —and take true ownership of its success. We find that this approach is often missing from many client/agency relationships today, where a slap-together, one- and-done mindset seems to be the rule.

Our principles have set the tone at Dakota Diesel, and our client-first philosophy continues to drive us to deliver the best client services, sound strategic solutions and strong creative executions — all with a keen focus on results and the overall end-user experience.