Logo sketches
A solid logo works in black and white so we start there. Once a concept is selected, we move forward applying color and then ultimately making it work both horizontally, vertically and with an without logotype.
Final logo
Anchor Management Group came to Dakota Diesel in the 2015 with the need to create a Brand Identity. We started with logo exploration and then applied color to a short list of logo mark and type treatments. With a strong name like “Anchor” we wanted an equally strong mark that would stand out on job site signage, hard hats, proposals, jackets and more. Once we finished with the mark it was time to create a website where Anchor could tell their story and share recent projects and news. We built the site on the Word Press platform so the client has complete access to all the content on the site.
A solid logo works in black and white so we start there. Once a concept is selected, we move forward applying color and then ultimately making it work both horizontally, vertically and with an without logotype.
